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These founders want a more ethical company structure for startups


Called Regenerative and Circular Operations, this organizational model aims to be a practical approach to integrating sustainability at the core.

Enter Amit Paul and Nils von Heijne, who’ve spent the last few years thinking about how companies are formed and if there’s an alternative approach we could take. By weaving regenerative and circular principles into the fabric of the company structure, this model wants to set a new standard for corporate responsibility and ecological stewardship. Sweden’s tentative acceptance of the RCO model represents a step forward in the global movement towards sustainability and regenerative business practices.

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