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These VCs think the Vision Pro has a shot in the enterprise

Apple's Vision Pro is pricey. But that might not stop enterprise, according to some of the VCs TechCrunch spoke with.

Brad Harrison, the founder and manager partner at Scout Ventures, an early-stage VC firm, recently invested in Taqtile, a Seattle-based company that works with enterprise customers to create AR-augmented job training programs. In a note to analysts this week ( via Apple Insider), Morgan Stanley declared that the Vision Pro is “ripe for enterprise adoption,” particularly uses cases like virtual simulations, digital showrooms, remote training virtual marketing and “in-field remote break/fix.” Writing in the note that the enterprise opportunity “could become much larger than is currently expected,” Morgan Stanley forecasts that Apple’s headset business will “conservatively” ramp up to $4 billion per year in revenue after four years. My colleague Ron Miller reports that the Vision Pro will soon get business-friendly features like single sign-on, identity management and security, sweetening the pot for firms considering widespread deployment.

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