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These YC founders pivoted 5 times before building a social app that nabbed 300K users and over $1M ARR in 6 months


How these founders, while in YC, pivoted from a shopping app to build Candle, a consumer app that helps couples and friends grow closer.

A couple of months ago, the founders behind YC-backed social app Candle were in “pivot hell,” cycling through more than a dozen ideas after joining Y Combinator’s Fall 2024 batch, while the clock on their seed money ticked down. That insight, combined with its founder and creator-led distribution engine across TikTok and Instagram, is how the team hopes to avoid the fate of many consumer social apps that surge quickly only to stall months later. Ruber and CTO Chopra say that’s the roadmap: adding more ways to earn “sparks,” the app’s point system, for a wider range of interactions, and introducing richer features that promote consistency.

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