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This AI Startup Wants You to Talk to Houses, Cars, and Factories
Archetype builds AI models that act as a translation layer between humans and complex sensors, using plain language to help people understand what’s happening in a building, car, or human body
When I visited Archetype’s founding team of five, currently working out of a cramped room in the Palo Alto office of its lead funder, venture capital firm Venrock, they showed me some illuminating demos that, they assured me, only hinted of Newton's vast potential impact. Instead of needing a complex dashboard or custom-built software to make sense of the data from a home or industrial facility wired with sensors, you can have Newton tell you what’s happening in plain language, ChatGPT style. “If we recognize human intention in that scenario, I can automatically open that back gate, and maybe place my stuff into specially heated or cooled locations.” says Brian Lathrop, senior principal scientist at Volkwagen’s Silicon Valley innovation center.
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