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This Amazon Lens upgrade lets you scan a product IRL and find it online in one click


The new AI-powered Live Lens provides shoppers with real-time results, frequently asked questions, and product details.

Amazon's AI shopping assistant, Rufus, is integrated into Lens Live and offers suggested questions and product summaries. Shoppers can ask Rufus questions about a product and receive answers without leaving the Lens Live camera view. Lens Live keeps users on the same screen to view pricing, Prime eligibility, frequently asked questions, and product features.

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