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This Android brand takes the lead as the fastest-growing OEM at the expense of Samsung and others

The report suggests that 2025 could see an even better YoY growth.

"The smartphone market started showing signs of recovery from Q4 2023 and has now grown for five consecutive quarters," Pathak added in the report. The report stated that this growth was solely due to the company's "portfolio realignment, premium push, and aggressive expansion activities." Part of it was because the S24 was the company's first flagship to come with Galaxy AI, bringing in a host of new capabilities, helping it "outperform its predecessors."

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