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This Bay Area startup is using AI to help families navigate long-term care planning


Lily Vittayarukskul was studying aerospace engineering when her aunt was diagnosed with terminal colon cancer. Her aunt had lived under the same roof as

And now the startup has raised $7 million in seed funding led byJohn Kim, founding partner of Brewer Lane Ventures, with strategic investments from Genworth, Nationwide, and Edward Jones. Looking ahead, Waterlily is looking at disability, critical illness, hospital indemnity and Medicare planning, or “really any area where advanced predictive modeling would help families make better life and health coverage decisions,” Vittayarukskul said. Investor Kim, who is also former president of New York Life, told TechCrunch that he put money into Waterlily because he believes it is “the first AI native guidance tool to assist in the single largest need as Americans age.”

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