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This decade old mobile game still brings in $20 million per month
A King mobile game launched almost ten years ago is still brining in $20 million per month from in-app purchases.
In a recent interview with MobileGamer.biz, vice president of product at Candy Crush Soda Saga Paula Ingvar went into some fascinating detail about the titles. “Saga was complimentary, yet slightly different, so Candy and Soda managed to attract a set of dual players that stayed loyal to both games.” A key question on everyone’s lips is how King juggles two extremely similar and highly successful games without deviating too much from a profitable formula.
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