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This Detroit startup is turning to utilities to make home efficiency upgrades cheaper
Investors have bought into Pearl Edison's idea and recently poured $3 .3 million into the startup.
Plenty of startups have popped up to help homeowners tackle electrification projects, including installing solar panels and replacing gas furnaces with heat pumps. Pearl Edison works with utilities to identify customers who are most likely to benefit from energy retrofit projects, including heat pumps and additional insulation. It builds a white-labeled website for the utility, and it helps the larger organization run campaigns to sign people up for energy efficiency upgrades.
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