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This EV could reboot medium-duty trucking by not reinventing the wheel


Modest goals and keeping within the lines have done this startup well.

Rather than discarding decades of learning and optimization, Harbinger is keeping its focus narrow, changing only what's required to move the industry away from expensive and ugly combustion to cleaner and cheaper electric drive. The idea was to keep the whole thing simple and familiar so that any company that wanted to get off diesel could start ordering vehicles with a Harbinger chassis without radically changing its fleet management or driver training. It's a modest start for the company, which today counts 330 employees, but in an age of EV startups promising the moon and delivering little more than hype, the Harbinger's focus on the basics is refreshing—and encouraging.

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