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This iPhone ‘Supercycle’ May Not Be So Super
Some Apple analysts believe AI will spur a boom in iPhone sales. But not everyone's buying the hype.
Anand Joshi, an engineer by trade and former tech executive who is now an analyst for TechInsights, says the technical limitations of older iPhone models are likely to spur upgrades. “Most of the use cases offered through Apple Intelligence are generally ‘nice to have’ and not so compelling that a large section of users will upgrade their devices earlier than expected,” Mishra says. Earlier today, during the iPhone launch event, Apple said it plans to expand its AI features into other languages, including Chinese, starting next year.
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