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This is Big Tech’s playbook for swallowing the AI industry


Amazon and Microsoft have shown how Big Tech is going to consolidate the AI industry one way or another.

A couple of months ago, I was sitting in the audience at a tech conference in San Fransisco watching Bloomberg ’s Emily Chang interview Reid Hoffman. Last Friday, Amazon announced that it is hiring most of the team behind Adept, another would-be OpenAI competitor that raised about $400 million from top-tier investors to build, in the words of CEO David Luan, “a new type of giant model that turns natural language into actions on your machine.” In an internal memo published by the outlet, SVP Rohit Prasad said that, like Microsoft with Inflection, Amazon will also be licensing Adept’s technology to “accelerate our roadmap for building digital agents that can automate software workflows.”

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