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This smartwatch has the tech that sparked the Apple Watch ban


There’s a lot to unpack here.

Masimo isn’t traditionally a gadget maker, but its new watch — the Freedom — is meant to be a true consumer device: something that looks stylish on the wrist, can relay your notifications, and will track your health while it’s at it. Many big-name wearables don’t actually scan for your heart rate (or blood oxygen) each second; many opt to prioritize battery life by measuring once every few minutes. It’s still not quite as recognizable as Apple or Samsung, but the drama helped the Freedom to stand out a bit from the myriad trackers and wearables on the CES show floor.

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