Get the latest tech news

This Sony Bravia is my No. 1 recommended TV right now - and it's on sale for Prime Day


I've seen the top TVs of 2024, and the Sony X90L from 2023 is the TV I'd most recommend. Amazon Prime Day has great deals on multiple sizes.

While the Sony Bravia XR X90L doesn't blow you away on the spec sheet -- it's an LED TV with a full-array backlight -- the real-world performance and usability make it one of the best buys on the market, based on ZDNET's testing. Of all the five major TV brands, Sony has the most advanced picture processing and that means that it doesn't over-saturate and over-brighten the image the way Samsung, LG, TCL, and Hisense models sometimes do. Again, that means Sony TVs often have a better picture than higher-spec'd rivals from the budget TV makers (Hisense and TCL) and can often compete with more expensive models from the premium vendors (Samsung and LG).

Get the Android app

Or read this on ZDNet

Read more on:

Photo of Sony

Sony

Photo of sale

sale

Photo of Prime Day

Prime Day

Related news:

News photo

The 9 Best Apple Deals Under $100 for Prime Day

News photo

One of the best soundbars I've tested is not made by Sonos or JBL (and is $500 off on Prime Day)

News photo

The world's brightest flashlight is 20% off for Prime Day