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This system can sort real pictures from AI fakes — why aren’t platforms using it?
It’s taking years to get platforms to adopt the C2PA’s standard.
Some of the biggest names in digital media have been working to sort out this mess, and their solution so far is: more data — specifically, metadata that attaches to a photo and tells you what’s real, what’s fake, and how that fakery happened. Phase One, developers of the popular pro photo editor Capture One, told The Verge that it was “committed to supporting photographers” being impacted by AI and is “looking into traceability features like C2PA, amongst others.” “The architecture is there, but we need to research the optimal way to display these visual indicators so that everyone on the internet can actually see them and use them to make better decisions without just saying something is either all generative AI or all authentic,” Truepic chief communications officer Mounir Ibrahim said to The Verge.
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