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This Week in AI: Do shoppers actually want Amazon’s GenAI?
In this edition of This Week in AI, TC's semiregular AI newsletter, we talk Amazon's Rufus GenAI assistant and more.
Sure, GenAI like Rufus can help with specific, narrow tasks like shopping by occasion (e.g. finding clothes for winter), comparing product categories (e.g. the difference between lip gloss and oil) and surfacing top recommendations (e.g. gifts for Valentine’s Day). Interestingly (and frustratingly), professors Balázs Kovács and Gaël Le Mens worked for years on their own model, a BERT variant, and just as they were about to publish, ChatGPT came out and in many ways duplicated exactly what they’d been doing. Though there aren’t many details about their approach, Latimer says that their model uses Retrieval Augmented Generation (thought to improve responses) and a bunch of unique licensed content and data sourced from lots of cultures not normally represented in these databases.
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