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Those Annoying Cookie Pop-Ups Could Soon Vanish: Should Tech Companies Be Worried?
Since the implementation of GDPR in 2018, the modern internet browsing experience has been plagued with incessant cookie compliance pop-ups. But that could soon change...
This approach not only promises a cleaner, less intrusive internet for users, but also poses significant implications for Big Tech's data collection practices, potentially reshaping the digital advertising landscape worth hundreds of billions of dollars. Microsoft, too, felt the sting of regulatory action when it was issued a in December 2023, for making it easier for users to accept cookies than to refuse them, on its Bing search engine — a practice that regulators viewed as manipulative and counter to the spirit of privacy laws. Also, the fines, while substantial, represent a fraction of these companies' annual revenues, raising questions about their effectiveness as deterrents, further highlighting the ongoing tension between Big Tech's data-driven business models, and the growing demand for user privacy.
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