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Threads adds another 20M monthly users since December, reaching 320M

Threads, Meta's microblogging service, is growing at a fast pace as users gravitate to the app over rivals like X. During the company's fourth-quarter During the Meta's fourth-quarter earnings call, CEO Mark Zuckerberg revealed that Threads now has 320 million monthly active users.

Threads, Meta’s microblogging service, is growing at a fast pace as users gravitate to the app over rivals like X. The increase in MAUs, although modest, serves as an indicator that Threads is maintaining its status as a preferred platform for many users amid a crowded landscape of social media apps, including Bluesky, Mastodon, X, and others. During Wednesday’s call, Meta’s chief financial officer, Susan Li, also highlighted that Threads is making several updates to its recommendation systems, which aim to “prioritize more recent posts, surface content from top creators, and ensure people see more of the content from accounts they follow,” Li said.

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