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Threads hits 175 million users after a year

Meta is focused on stealing more market share from X and preparing to turn on ads.

Back when it arrived in the App Store on July 5th, 2023, Musk was taking a wrecking ball to the service formerly called Twitter and goading Zuckerberg into a literal cage match that never happened. A year later, Threads is still growing at a steady clip — albeit not as quickly as its huge launch — while Musk hasn’t shared comparable metrics for X since he took over. “It would be great if it gets really, really big, but I’m actually more interested in if it becomes culturally relevant and if it gets hundreds of millions of users,” the head of Instagram, Adam Mosseri, told me when Threads first launched.

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