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Threads is finally embracing links

Meta is making links a more prominent part of Threads.

Instagram and Threads boss Adam Mosseri has confirmed that "we don’t place much value" on links, though the company doesn't intentionally downrank them. As Meta has made winning over creators a bigger priority for Threads, the company is now taking steps to make links a more prominen t part of the service. More recently though, some publishers have reported spikes in referral traffic from Threads following the company's reversal of a policy to not recommend political content.

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