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Threads is getting into live sports scores, starting with the NBA

Threads is getting into live sports scores, starting with the NBA. Meta CEO Mark Zuckerberg announced the initiative and said that other leagues will be coming soon.

Threads, along with Instagram, recently decided to stop recommending political content, so emphasizing sports is a decent way to capture the “real time” vibe of a hip and happening social network. To that end, Instagram head Adam Mosseri has been, sigh, courting NBA diehards for months, calling the community of basketball fans on Threads a “great example of the kind of thing we hoped to see” on the app. The platform introduced a new algorithm-tuning feature that works by swiping left and right on posts and announced a beta test that lets users share content to Mastodon and other fediverse services.

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