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Threads is making it easy for anyone to see a post’s view count


Are you posting into the void? Now you can see for yourself.

One important step of evolving Threads into a fully featured social media platform is being more transparent about reach and distribution. And in recent weeks, the app has added useful features like automatic filtering of offensive words and the ability to set your own custom phrases that you want hidden from view when using the platform. Meanwhile, over on Instagram, the company is making an effort to increase reach for smaller creators and prioritize original content instead of letting aggregator accounts hog all the glory.

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