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Threads is testing ads in the US and Japan

Meta’s X rival Threads said Friday that it is now testing ads with select brands in the U.S. and Japan. Instagram head Adam Mosseri said that the company

Instagram head Adam Mosseri said that the company will listen to feedback before expanding this experiment in other markets. “We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts you’d find relevant and interesting,” Mosseri said.” We’ll closely monitor this test before scaling it more broadly, with the goal of getting ads on Threads to a place where they are as interesting as organic content,” he said. After seeing positive signs of user engagement, Meta possibly wants to start taking advantage of the growing scale of Threads with the new ads experiment.

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