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Threads is testing post analytics

Meta is testing an expanded version of its analytics feature, which will show users stats for specific Threads posts, Adam Mosseri said in an update.

The company is testing an expanded version of its analytics feature, which will show users stats for specific posts, Adam Mosseri said in an update. “Now that your posts will be shown to more people who follow you, it’s especially important to understand what’s resonating with your existing audience,” Mosseri wrote. More detailed analytics could also help Meta entice more brands to the app as the company reportedly is gearing up to begin running ads on the service as soon as next month.

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