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Threads is working on scheduled posts

Threads will “soon” begin testing the ability for users to schedule posts ahead of time, according to an update from Adam Mosseri.

The app will “soon” begin testing the ability for users to schedule posts ahead of time, according to an update from Meta exec Adam Mosseri. Interestingly, Mosseri said that users will only be able to schedule new posts, not replies to existing posts because the company wants to continue to prioritize “real-time conversation.” Though he didn't give any indication of when the tool may roll out more broadly, he said that the feature had been in the works “for months,” so it’s likely Meta plans on releasing it more widely at some point. Post scheduling is the latest sign that Meta is looking to add more features geared toward brands, businesses and other social media professionals to the 300 million-user app.

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