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Threads is working on surfacing Trends, says Instagram head Adam Mosseri

Instagram Threads will adopt another Twitter/X feature: trends, the company has confirmed. In a reply to a user on the app, Instagram head Adam Mosseri

Threads, to date, hasbeencriticized by some who felt the app’s “For You” algorithm prioritized creators and posts from those they didn’t follow and don’t care about. Complaints around the algorithm’s faults could potentially lessen with the launch of a Trends feature, as it would tap into the popular topics and discussions taking place on the app, giving people a new way to find interesting and relevant conversations. Instead, it showed a simple list of active discussions — like Disney+’s release of Loki Season 2, for example, or Billboard’s Latin Music Week, which were popular then.

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