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Threads knows it has an engagement bait problem

The Threads algorithm loves any post that gets replies.

If you’ve noticed more engagement bait appearing across your Threads feed then you’re not alone — Meta is aware and looking at how to address the issue, according to Instagram boss Adam Mosseri. Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage other users to interact. Business Insider ’s writer Katie Notopoulos recently reported on her experimentation with posts that aimed to intentionally infuriate people to see if it motivated users to reply, and if that could be used to abuse the Threads algorithm.

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