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Threads might get ads early next year

It's still ad-free, but that was never going to last.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. During an earnings call, Meta CFO Susan Li said that the company doesn’t expect Threads to become a “meaningful driver” of revenue in 2025. We don’t know how ads will surface on Threads just yet, but they could appear as “sponsored” posts, which is something reverse engineer Alessandro Paluzzi recently spotted in development.

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