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Threads now lets creators add up to 5 links to profiles, track clicks

Instagram Threads is taking on Linktree and other "link-in-bio" solutions by introducing a way for creators to use their Threads profile to share links to

At launch, the feature will support adding up to five links to a bio, which can connect visitors to the creator’s blog, newsletter, website, or other social profiles, for example. The Meta-owned social app, which now has over 350 million monthly active users, is positioning the feature as an alternative to its competitor X. However, Threads’ ability to point users to a host of other social and web profiles from links easily accessed from within a creator’s bio is something that could eat into the business of services like Linktree, Beacons, Linkin.bio, Koji, and others that offer tools that allow creators to build a landing page for multiple links.

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