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Threads rolls out a post scheduler, ‘markup’ feature, and more

While Meta lures TikTok creators to Instagram and Facebook with cash bonuses, its X competitor Instagram Threads is now making things easier for creators,

On Thursday, Instagram head Adam Mosseri announced a small handful of new features coming to Threads, including a way to schedule posts and view more metrics within Insights. While Mosseri didn’t elaborate on what that means or share an example, earlier findings from tech enthusiast Chris Messina indicate that Threads will add a new icon next to the buttons for adding photos, GIFs, voice, hashtags, and more that provide access to this feature. However, the feature does offer Threads users something unique, when compared with social networking rivals like X, Bluesky, and Mastodon — and that could be the point.

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