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Threads users still barely click links

Threads still isn't sending much traffic to other websites, despite recent changes to make links more prominent.

Following this change, some publishers of political news, including Newsweek, Politico and Forbes saw a spike in referrals from Threads, Digiday reported. While Threads' growth so far hasn't been hampered by its inability to drive users off-platform, it could become an increasingly important issue for Meta if it really wants to bring more creators onto the platform. That would not only benefit the creators, publishers and small business owners Meta has long courted, it could help Threads establish an identity of its own.

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