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Thrive Market’s Nick Green talks building a billion-dollar grocery company
Nick Green, one of the company's co-founders, stopped by Found to chat about his company and the market's evolution since he first launched it.
The idea came way before buying food online was normalized during the pandemic, putting Thrive Market well ahead —and making them well equipped — to stand out among its peers. “For conscious consumers that want to vote with their dollars and make good decisions for their family, for their health, and also for the planet, we’re ultimately trying to build a one-stop shop where you can get all your stuff on Thrive,” he told us. Investors weren’t necessarily bullish on the idea of online groceries at the time, and the logistics of any food company are enough to scare even the most storied checkwriters away.
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