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TikTok adds in-app hubs for videos about movies and TV shows
Dune: Part Two already got an in-app hub.
The feature, called TikTok Spotlight, will automatically add links to “applicable” videos on the platform, leading to landing pages that provide more information about the relevant title as well as options to buy tickets or watch it on a streaming service. James Stafford, TikTok’s global head of publishing, says not every video featuring a particular TV show or movie is eligible to get an “anchor link” to a hub. However, Stafford says “each spotlight campaign has customized incentives for creators to participate,” such as exclusive profile frames, filters, merchandise, tickets, and more.
Or read this on The Verge
