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TikTok ads may soon contain AI-generated avatars of your favorite creators

And dubbed to speak multiple languages at that.

TikTok is introducing some new generative AI tools that aim to help organizations and content creators grow their global audiences using customizable digital avatars and language dubbing features. Building on the Symphony generative AI ad suite unveiled last month, TikTok says these new tools are intended to break down language barriers in marketing and allow brands to “add a human touch to their content” where real models or presenters wouldn’t otherwise be used. And TikTok users who are already sick of the platform’s pervasive ads may not find being pitched to by digital avatars any less frustrating than the real deal.

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