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TikTok and Pinterest team up with Amazon for in-app shopping
Amazon has struck new deals that will give people the option to shop without having to leave TikTok or Pinterest, according to The Information.
Amazon's new deals reportedly expand on its previous agreements with Meta and Snap under an initiative that's internally called Project Handshake. Similar to these newer arrangements, those previous deals made it possible for Snapchat and Instagram users to purchase items from within their apps. In addition to the fact that Amazon shopping could undercut sales on its own platform, TikTok could also end up getting banned in the US unless ByteDance, its parent company based in China, agrees to sell it.
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