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TikTok creators look for other places to make money as threat of U.S. ban gains steam
Charli D'Amelio, the second-most followed creator on TikTok, is looking to diversify her business as political tension builds.
While TikTok CEO Shou Zi Chew has denied any ties between the app and the CCP, U.S. regulators and lawmakers have expressed fears about the company's Chinese ownership and the possibility that user data could be shared upon request with the government. The venture raised a $6 million seed round in 2022 from prominent figures like Fanatics CEO Michael Rubin, entrepreneur Richard Rosenblatt and Eddy Cue, Apple's Senior Vice President of Services. Shopify said D'Amelio Brands next aims to open a permanent brick-and-mortar store, bridging the gap between the digital creator economy and the physical retail world.
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