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TikTok creators mourn app where 'overnight' success is possible
Some creators told the BBC they will start to diversify where they post their content and lean in to platforms like Instagram and YouTube.
For online sensation Erika Thompson, TikTok is the most powerful social media platform to educate her 11 million followers about her life's passion: bees. Codey James, a fashion influencer with tens of thousands of follower on TikTok, told the BBC that audiences do not necessarily transfer from one platform to another. As the ban approaches, some creators have started flocking to another Chinese platform, RedNote- a TikTok competitor popular with young people in China, Taiwan and other Mandarin-speaking populations.
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