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TikTok details its plan to counter election misinformation in 2024

TikTok has shared more about its plans to fight misinformation ahead of the 2024 presidential election. And, like many of its social media peers, the company’s 2024 efforts will closely resemble what it’s done in the past.

TikTok’s plan for 2024 comes as experts warn that the rise of generative AI could fuel a new wave of viral election misinformation. On its part, TikTok acknowledges that generative AI has created “new challenges” for the social media industry, but stopped short of offering any new policies to address it. “As the technology evolves in 2024, we'll continue to improve our policies and detection while partnering with experts on media literacy content that helps our community navigate AI responsibly,” the company wrote in a blog post.

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