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TikTok execs know exactly how many videos it takes to get addicted to its platform
The findings come as the social media giant faces an onslaught of lawsuits.
Newly un-redacted internal documents show TikTok fostered an environment that chose its public image over effective policies to address teen mental health, struggling to prioritize safety over engagement. That same research found that "compulsive usage correlates with a slew of negative mental health effects like loss of analytical skills, memory formation, contextual thinking, conversational depth, empathy, and increased anxiety." The app's negative impact on body image was well noted, too, with the platform allegedly prioritizing more conventionally attractive users in the FYP algorithm — executives ignored suggestions to add informative banners or awareness campaigns on popular videos and beauty filters.
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