Get the latest tech news
TikTok expands its premium ad slots despite potential US ban
TikTok is adding new ad products that will allow marketers to better control what sort of content their ads appear against.
TikTok had earlier partnered with companies like NBCU, Condé Nast, DotDash Meredith, BuzzFeed, Hearst Magazines, Major League Soccer, UFC, Vox, and others. The former partnership gave advertisers the option to buy ads that run alongside content from, for example, NBCU — think Saturday Night Live, America’s Got Talent, TODAY Show, Bravo, and others. The new partnership with Paramount Global, for instance, will let advertisers place ads against content from MTV, CBS Sports, The Daily Show, Entertainment Tonight, and more.
Or read this on TechCrunch
