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TikTok gets Tay and Billie back with new UMG content licensing deal

Users on TikTok can once again create music clips using tracks from UMG's catalog, a list featuring some of the biggest names in music today: Taylor

That’s because, after months of fighting, the social media platform and Universal Music Group (UMG) have finally called a truce with a new content licensing agreement. So scoring this win with UMG is important not just to beef up its content, but to amp up its profile with consumers that TikTok is counting on to rally for it. We are committed to working together to drive value, discovery, and promotion for all of UMG’s amazing artists and songwriters and deepen their ability to grow, connect, and engage with the TikTok community,” He said.

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