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TikTok introduces Symphony Digital Avatars, letting companies ‘breathe life’ into their branded content
TikTok launches new gen AI business tools, including Digital Avatars for enhanced branded content and AI Dubbing for translations, as part of its Symphony suite of AI-powered ad solutions.
Industry: E-commerce, gaming, social, finance, or education Body gesture: Standing frontally or sideways, sitting upright or sideways, taking a selfie while sitting or walking Clothing style: Casual, sporty or formal Scene: No background/green screen video, garden, street, office, bedroom, e-sports room, solid color background, in a car, indoor kitchen, indoor living room, bathroom, cloakroom, or at a makeup table If followers want to dive deeper, they can click on the link in the bio or send a direct message, in which case, a team member or the creator themself can reply in private. With the participation of representatives from Mondelez, American Eagle, Wendy’s, the NBA, agencies OMD, Tinulti, Day One and TBWA Chiat, and creators Drea Okeke, David Ma, Michelle Gonzales and O’Neil Thomas, TikTok hopes to better understand the development and use of AI in creative marketing.
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