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TikTok is paying creators to up its search game
Think of it like SEO for TikTok.
Creators making money on the platform will now be paid based in part on how well their content meets what other users are searching for. One tactic in SEO is keyword research, where publishers make content that aligns with what searchers (the vast majority of whom are using Google) are looking up. The insights tool essentially lays out ideas for videos a creator could make, based on both personalized and general data.
Or read this on The Verge
