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TikTok is ramping up RTO, and some are balking at the new requirements
TikTok plans to track how long its US e-commerce staffers are in the office, with specific rules about when they have to be at work.
TikTok Shop is a priority at the company, which has sought to gain market share in an e-commerce ecosystem dominated by players like Amazon and Shopify. While TikTok's e-commerce team was previously required to be in the office five days a week, the increased scrutiny around time on-site caught the staffers off guard. While President Donald Trump has delayed enforcement of the law via executive order, the company has until early April to find a new owner for its US assets.
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