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TikTok is testing hour-long videos
TikTok takes on YouTube.
By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. TikTok’s arrival kicked off an era of shortform vertical video content, but these days, the platform has been leaning into longer, more YouTube-like material. The explosive popularity of TikTok caused countless other companies — from Meta and YouTube to even LinkedIn — to add shortform video feeds to their platforms.
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