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TikTok is the fastest-growing social platform, but YouTube remains the most dominant

The Pew Research Center has published an updated survey of US adult social media usage. Although YouTube and Facebook retain their dominant status, TikTok is the fastest-growing platform.

The Pew Research Center has published an updated survey of US adult social media usage. Although YouTube (especially) and Facebook retain their dominant status from the last poll in 2021, TikTok is the fastest-growing platform, with more than a third of adults now saying they use the app. Complicating matters, Elon Musk’s company changed its name from Twitter to X(and brought in a new CEO) while the surveys were in the field.

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