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TikTok is trying to clean up its ‘For You’ recommendations


TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app.

Under its updated community guidelines, set to take effect in May, TikTok has added a long list of content that’s not eligible to be recommended in the app’s coveted “For You” feed. The list includes some obvious categories, like sexually suggestive or violent content, but it also adds topics that have previously been a source of controversy for the app. In addition to the eligibility changes, TikTok says it will also begin to penalize creators who repeatedly disregard this guidance by making their entire account ineligible for recommendations, not just the specific offending posts.

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