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TikTok launches ‘TikTok for Artists,’ a new music insights platform


TikTok is officially launching TikTok for Artists, a new music insights platform that is designed to help artists build their careers.

The official launch comes two months after TikTok was spotted testing the platform in select countries. The tool is built to help artists and their teams better connect with fans, improve their promotional efforts, and inform content creation on TikTok. The feature lets fans pre-save albums directly to their Spotify or Apple Music library, where they will become instantly available to listen to upon release.

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