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TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye
The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” TikTok owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended.
It’s been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform’s US operations or face a ban. TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking videos. However, he added a parting shot to remind ByteDance it isn’t out of the woods: “The cases against TikTok on the risk of addictiveness of the platform continue.”
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