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TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app
TikTok opened a new front in its lobbying campaign against a bill that could effectively ban the app in the United States.
TikTok has launched a $2.1 million advertising campaign with a clear message for senators in tough reelection fights this year: Block the House bill that could effectively ban the app in the United States. The company has reserved television ad space in the battleground states of Nevada, Montana, Wisconsin, Pennsylvania and Ohio, according to previously unreported data from AdImpact. TikTok has launched a previously unreported $2.1 million advertising campaign as senators review a House-passed bill that could ban the popular social media app.
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